What does Sandwich Photography mean to you?
For me, it’s many hours of preparation and clear down for a few moments of photography. No one said sandwich photography was easy.
Working to the brief, it all starts with a concept and then how to pitch the story. There are many ways to achieve this; brainstorming with the customer; sharing and developing a mood-board; understanding the business culture all help to get ideas drawn up and agreed. Ending up with at least three ideas in mind, it’s time to go shopping for the very best of the best of ingredients. As a result, several stores and many loaves later, we have everything we need and maybe a little bit more.
Working to the sketches, the studio lighting is set and the ingredients prepared in the order they are required Finally, time to assemble and style the food. As a consequence of good planning, it’s possible to capture the killer shot in just a few frames. Also, this provides time to shoot some ad-hoc images while the food is still fresh and looking good.
The more I can do in camera will save time later during post processing.
This image simply required a basic crop and a boost in contrast. To complete, the addition of a detail shot is used to create the final image of the Mega-Sandwich.
However, sometimes the result does not quite match the expectations. In the case of the sandwich conveyor belt image, the background just wasn’t giving us the contrast that showed the ingredients in their full glory. Now post-processing can come into it’s own. Of course, so long as the concept is good in the first place!
It takes time, but it is possible to switch the background out for something else. In this case, a change in colour, more vibrancy that will make the sandwiches pop off the screen or page.
Drag the slider to the left and right to preview the before and after images.
The Sandwich Conveyor Belt
The beauty is, with the hard work complete, we can now choose whatever tone and shade of colour we wish. We decide on a blue/green that suits the customers business identity.