The following tips will help guide you towards getting a great headshot. There is also a downloadable eBook where I shares a wider range of advice – see the link at the end of this article to better understand the process of getting a great headshot.
Great Headshot Tips
1. A professional headshot delivers value.
Whether you are an individual or part of a large organisation, you are the face of your business. A compelling portrait gives you a competitive edge while ensuring that you are immediately recognised during meetings. Remember, it is not only about your appearance, this is about you representing your brand.
2. Connect with your audience.
A great headshot is a key component in representing your trustworthiness. It is often quoted that body language accounts for 55% of our communication; in a photograph this is distilled into your pose and facial expression. Consider what you want your headshot to tell your audience.
3. Identify where you need to use a professional headshot.
There are many reasons you may want an image of yourself, here are a few suggestions:
- Social media profile images for Facebook, Twitter, LinkedIn, etc. (hyperlinks)
- Newspaper or magazine articles
- Your business website
- Professional forums and discussion boards
- Personal branding
- Marketing and promotions
- Comp cards and tear sheets for actors and models
4. Recognise what you really like.
Search the Internet, magazines and newspapers for the style(s) of portrait you prefer. Make sure to share these images with potential photographers to set expectations and to expedite the planning process (link to helpful tools and resources here).
5. Set the scene.
Your session can take place indoors or outdoors; in the studio, at a specific location or even within your workplace. Think about whether you want to be pictured in your working environment or for you to stand out against a simple background; it all depends on the mood you want to convey.
6. Take time to find the right photographer for you.
Just like any important purchase, do your research first. Get online and review a selection of portfolios to discover which photographer’s style meets your needs. It is important to note that some photographers are known for their particular style.
7. Get to know your photographer.
Always ask for a free consultation before you commit to buy. This will give you an opportunity to meet the photographer in person, work through your ideas, get your questions answered and to understand how they will work with you.
If you found these tips useful then you will want to download my free eBook “The Headshot eBook – A Guide for Clients”, which is packed full of helpful information including advice on choosing an appropriate wardrobe, details to clarify with your photographer, what to expect before, during and after your session, some links to useful tools and resources, plus a whole lot more.
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