June 2016

What does Sandwich Photography mean to you?

For me, it’s many hours of preparation and clear down for a few moments of photography. No one said sandwich photography was easy.

Working to the brief, it all starts with a concept and then how to pitch the story.  There are many ways to achieve this; brainstorming with the customer; sharing and developing a mood-board; understanding the business culture all help to get ideas drawn up and agreed.   Ending up with at least three ideas in mind, it’s time to go shopping for the very best of the best of ingredients.  As a result, several stores and many loaves later, we have everything we need and maybe a little bit more.

Working to the sketches, the studio lighting is set and the ingredients prepared in the order they are required  Finally, time to assemble and style the food.  As a consequence of good planning, it’s possible to capture the killer shot in just a few frames. Also, this provides time to shoot some ad-hoc images while the food is still fresh and looking good.

Sandwich Photography Behind the Scenes

The more I can do in camera will save time later during post processing.

This image simply required a basic crop and a boost in contrast. To complete, the addition of a detail shot is used to create the final image of the Mega-Sandwich.

Sandwich Photography

The Mega-Sandwich

However, sometimes the result does not quite match the expectations.  In the case of the sandwich conveyor belt image, the background just wasn’t giving us the contrast that showed the ingredients in their full glory.  Now post-processing can come into it’s own. Of course, so long as the concept is good in the first place!

It takes time, but it is possible to switch the background out for something else.  In this case, a change in colour, more vibrancy that will make the sandwiches pop off the screen or page.

Drag the slider to the left and right to preview the before and after images.

The Sandwich Conveyor Belt

The beauty is, with the hard work complete, we can now choose whatever tone and shade of colour we wish.  We decide on a blue/green that suits the customers business identity.

Combining a taste for vintage port wine with the challenge of bottle photography.

The first step is to create the lighting that best suits the subject. The choice of colour, shape and design of these bottles have been carefully developed by the producer. Therefore, in bottle photography, it is essential to pay attention to detail and show off the embossed motif and labels; these are fundamental to the identity of the brand.

These are vintage port wine bottles that were originally dirty, scuffed, scratched and just plain old. Many had damaged and misaligned labels as well as creased foil tops/capsules. When photographing new products, it is often possible to choose the best looking bottles. Not so in this case; here there is a limited choice with often only one example available.

Here is an example of the before and after images – drag the slider to the left and right to preview.

 

It is important to me to photograph each bottle as best I can. With all bottle photography, I regularly take two or three images and then merge them together after the session, during post-processing. Conversely, this helps to minimise the time required to bring them to a state that could be perceived as better than new.

If you are interested in learning more about the history of port wine then I recommend a visit to Porto. An excellent and reasonably inexpensive city break destination where you can visit one of the many port houses, such as Graham’s, for a tour and wine tasting session.

I am available to photograph your products, and as much as I enjoy it, not just wine! I produce images for all types of product and business, which can be as simple or as creatively adventurous to suit your needs.

You can contact me directly by telephone or by completing my contact form to schedule a consultation.


Based in High Wycombe (UK), supporting local, national and international customers.