November 2014

The Art of Dining Out

As a photographer, I am keenly interested in how images help persuade me when, where and how to spend my hard earned cash.

I travel on a regular basis and I like my food. Unfortunately, the two rarely mix well , so I’m continually searching for great locations for dining out. If practical, I’ll ask a friend or colleague for a referral and often, I’ll brave searching my favoured online advisers. Once I have my dining out shortlist, I almost always visit each restaurant’s website to get directions, check the menu and scan the prices so that I won’t be too surprised when presented with the bill!

So why do I choose one restaurant over another?

In order of preference, I would say…
1. Value for money
2. Perception of quality (Referrals/Reviews/Website)
3. My food preference
4. The location

Of course, everyone’s priorities differ! With that in mind, I have included links to several relevant articles that I found interesting and I hope you will too.

40 Tasty Restaurant Websites to Inspire You
Since the main content of a restaurant is their food – or at least it should be – there is no better thing to do than show beautiful images of the food…

An Excellent Series of Marketing Articles
From “Strategies to Help Google Find Your Restaurant” to “How to Incorporate Your Restaurant Website into Your Customer’s Experience”

The Art of Food Photography
They say a picture paints a thousand words. But it can also tempt the appetites of millions of hungry customers…

Restaurant Marketing: What Do You Need?
This is the second article in a five-part series that details exactly what you need to market your restaurant and make it a success.

Triggering Taste Buds Through Imagery
Considering the incredibly competitive nature of the restaurant industry, maintaining a steady flow of foot traffic can be a tall order, especially since the dining experience begins long before a customer walks through a restaurant’s doors.

Restaurant Statistics
Find out some interesting (and not so interesting) stats about the restaurant industry, you may be surprised!